Corpus Naturals
corpusnaturals.com︎
corpusnaturals.com︎

services
ActivationArt Direction
Brand Identity
Brand Guidelines
Content Creation
Digital Product
Packaging
role
Art Direction and DesignCompleted at Wondersauce︎
credits
Brand Positioning: Clara FreemanCopywriting: Jordan Somers
Creative Media Strategy: Chris Gilbert
Photography: Devin Altebello,︎ Henrik Hansen,︎ Noah Stone︎
Production: Frankie Attalah, Shannon Mulcahy
about
We collaborated with founder and skincare expert JP Mastey in creation of Corpus Naturals, a new D2C brand that creates completely naturally derived, vegan deodorants. Corpus is made for people who don’t want to sacrifice quality for the sake of going natural.


Corpus creates complex natural fragrances derived from essential oils and isolates. The refined scent notes in the deodorants combine with your body’s natural chemistry to produce a uniquely personal fragrance.
We designed a custom scent scale for one to easily read the ingredient makeup of a Corpus scent. Ranging from 1 to 4, 1 indicates a subtle note while 4 indicates a stronger potency. Natural ingredients come together at varying levels of intensity, and this scale is used as a consistent visual tool.
We designed a custom scent scale for one to easily read the ingredient makeup of a Corpus scent. Ranging from 1 to 4, 1 indicates a subtle note while 4 indicates a stronger potency. Natural ingredients come together at varying levels of intensity, and this scale is used as a consistent visual tool.


There are three core colors to the Corpus visual identity. We never use the common modern hues of black, grey, or white. Instead, we use a refreshing spectrum of green; dark green, neutral green, and light green. The heart of our palette is green, thoughtfully represented throughout the packaging design.


We named and helped launch a collection of 5 Corpus scents: Cedar Flora, Nº Green, Santalum, The Botanist, and Third Rose. Supplementing each scent are dreamlike, elusive vignettes created by director Henrik Hansen.︎



The bottle and carton designs contain two language translations initially created for FR and EN speaking countries. A potential distributor can simply rotate the packaging to best fit their audience’s needs.





It is a brand promise to maintainin a thoughtfully considered experience from the ingredients used in the product, to the design choices made.
This is relentlessly followed through in the e-commerce experience. We focus on very few, well-considered details. A user has the ability to pan left or right [horizontal] to preview the available scent families. Simply scrolling down [vertical] provides the ability to explore each scent family in depth.
This is relentlessly followed through in the e-commerce experience. We focus on very few, well-considered details. A user has the ability to pan left or right [horizontal] to preview the available scent families. Simply scrolling down [vertical] provides the ability to explore each scent family in depth.
The Mini Trios are are given the same level of importance as the Regular deodorants in the product carousel.
We provide a delightful, discoverable secondary form of scent family navigation.

For launch, we created a set of evergreen photography that Corpus could use and re-use for social media. Corpus product is presented in everyday ‘getting-ready’ scenes.



Good Day Beverages
drinkgoodday.com︎
drinkgoodday.com︎

services
ActivationArt Direction
Brand Identity
Brand Guidelines
Content Creation
Digital Product
Packaging
role
Art Direction and DesignCompleted at Wondersauce︎
credits
Brand Positioning: Aly Blake, Clara FreemanCopywriting: Dan Trimarchi
Creative Media Strategy: Chris Gilbert
Designers: Ann Suh, Valentine Delouis
Photography: Will Hughes, Claire Cali︎
Production: Shannon Mulcahy
Type Foundry: Swiss Typefaces︎
about
We collaborated with the Good Day team to build and launch a premium, functional CBD beverages brand, primarily focusing on Cold brew coffee for launch. Good Day is for health-conscious people who want natural relief from physical and mental stress.



Each Good Day beverages represents an energy profile based on the time of day (morning > midday > night), which also correlates the function of the beverages (boost > balance > unwind).
For launch, we captured scenes that realistically represent a person’s daily routine while using the Good Day product.
For launch, we captured scenes that realistically represent a person’s daily routine while using the Good Day product.



Proenza Schouler
proenzaschouler.com︎
proenzaschouler.com︎

services
Art DirectionBrand Guidelines
Digital Product
role
Art Direction and DesignCompleted at Wondersauce︎
credits
Art Consultant: Peter MilesPhotography: All Rights Reserved by Proenza Schouler
Product Management: Lily Thalheimer︎
about
Proenza Schouler is an award-winning NYC based womenswear brand by Jack McCollough and Lazaro Hernandez. We worked closely with the team at Proenza Schouler to re-design their e-commerce experience and digital platform.


Tabula Rasa Magazine
Events and Collaborations
Events and Collaborations

services
Art Directioncredits
Co-founders: Sabrina Banta, Hunter AbramsCollaboration: Picture Farm Gallery,︎ Red Hook Labs,︎ Top of the Standard,︎ Usagi Gallery,︎ Vandervoort Studio︎
Photography: BFA
about
Tabula Rasa Magazine, established in 2013, is a non-profit organization that gives artists a platform to collaborate and create without commercial restraints, publishing thematic-based books annually. In celebration of each theme, and collaborators involved, we exhibit gallery openings and events throughout the year. ‘Volume IV: Performance’
Usagi Gallery, Brooklyn and
Top of the Standard, New York 2019
Usagi Gallery, Brooklyn and
Top of the Standard, New York 2019

















‘Performance’ (Prelude) with Badland.TV
Färgfabriken, Stockholm 2018
Färgfabriken, Stockholm 2018









‘Volume III: Numb’
Picture Farm Gallery, Brooklyn 2017
Picture Farm Gallery, Brooklyn 2017











‘Volume II: Fixation’
Red Hook Labs, Brooklyn 2015
Red Hook Labs, Brooklyn 2015








‘A/PART’
Vandervoort Studio and gasoline.xxx, Brooklyn 2014
Vandervoort Studio and gasoline.xxx, Brooklyn 2014





It’s strange to learn you’ve done something you have no recollection of doing. You didn’t blackout from a drinking binge, and you weren’t sleepwalking. You were simply living your life. Or, rather, performing it. Every voluntary move we make—getting out of bed in the morning, going to our jobs, dating, grabbing coffee, going to the restroom—is a performance. It doesn’t always have to be a sold-out audience, but it’s the role of a lifetime.
To some degree, we’re all aware that society looms large over our actions. As the visionaries in this issue show, we modify ourselves based on those imposed standards. In the moment we might tell ourselves these performative adjustments aren’t important, but ultimately they shape us as individuals. Once we become aware that every part of life is a performance, we can take control of our output. But then again, isn’t that a performance?
To some degree, we’re all aware that society looms large over our actions. As the visionaries in this issue show, we modify ourselves based on those imposed standards. In the moment we might tell ourselves these performative adjustments aren’t important, but ultimately they shape us as individuals. Once we become aware that every part of life is a performance, we can take control of our output. But then again, isn’t that a performance?






Edition of 300 copies
Extract cover sponsored by G.F Smith
9 x 11 in | 192 pp
Extract cover sponsored by G.F Smith
9 x 11 in | 192 pp
2014—2016︎
hello@esteekim.com
estee@tabularasamagazine.com
esteekim©2019
estee@tabularasamagazine.com
esteekim©2019
Information︎
hello
I’m a multidisciplinary designer living and working in New York City. current
Co-founder of Tabula Rasa Magazine︎ACD at Wondersauce︎
collaboration/consultation/clientele
Act+AcreBadland.TV, Stockholm
Beth Ditto
Bill Blass
Bullett Magazine
Corpus Naturals
Färgfabriken, Stockholm
gasoline.xxx
Good Day Beverages
Kordal Studio
Louise Borchers
Nick Wooster
Mindbodygreen
Picture Farm Gallery
Power Design, Inc.
Proenza Schouler
Red Hook Labs
Salt & Stone
Tribeca Film Festival
Vandervoort Studio
education
Parsons the New School for DesignGraduated BFA Communcation Design
reads
Office Magazine︎Commerce Cream︎
Guest of a Guest︎
Fashion Ethic, The Standard Culture︎
Fashion Experiment, The Standard Culture︎
Creator's Connect︎
Tag Tag Tag︎
hello@esteekim.com
estee@tabularasamagazine.com
esteekim©2019
estee@tabularasamagazine.com
esteekim©2019