Corpus Naturals
corpusnaturals.com︎



services

Activation
Art Direction
Brand Identity
Brand Guidelines
Content Creation
Digital Product 
Packaging

role

Art Direction and Design
Completed at Wondersauce︎

credits

Brand Positioning: Clara Freeman
Copywriting: Jordan Somers
Creative Media Strategy: Chris Gilbert
Photography: Devin Altebello,︎ Henrik Hansen,︎ Noah Stone︎
Production: Frankie Attalah, Shannon Mulcahy

about

We collaborated with founder and skincare expert JP Mastey in creation of Corpus Naturals, a new D2C brand that creates completely naturally derived, vegan deodorants. Corpus is made for people who don’t want to sacrifice quality for the sake of going natural.


Corpus creates complex natural fragrances derived from essential oils and isolates. The refined scent notes in the deodorants combine with your body’s natural chemistry to produce a uniquely personal fragrance.

We designed a custom scent scale for one to easily read the ingredient makeup of a Corpus scent. Ranging from 1 to 4, 1 indicates a subtle note while 4 indicates a stronger potency. Natural ingredients come together at varying levels of intensity, and this scale is used as a consistent visual tool.


There are three core colors to the Corpus visual identity. We never use the common modern hues of black, grey, or white. Instead, we use a refreshing spectrum of green; dark green, neutral green, and light green. The heart of our palette is green, thoughtfully represented throughout the packaging design.


We named and helped launch a collection of 5 Corpus scents: Cedar Flora, Nº Green, Santalum, The Botanist, and Third Rose. Supplementing each scent are dreamlike, elusive vignettes created by director Henrik Hansen.︎


The bottle and carton designs contain two language translations initially created for FR and EN speaking countries. A potential distributor can simply rotate the packaging to best fit their audience’s needs.




It is a brand promise to maintainin a thoughtfully considered experience from the ingredients used in the product, to the design choices made.

This is relentlessly followed through in the e-commerce experience. We focus on very few, well-considered details. A user has the ability to pan left or right [horizontal] to preview the available scent families. Simply scrolling down [vertical] provides the ability to explore each scent family in depth.





The Mini Trios are are given the same level of importance as the Regular deodorants in the product carousel.


We provide a delightful, discoverable secondary form of scent family navigation.

For launch, we created a set of evergreen photography that Corpus could use and re-use for social media. Corpus product is presented in everyday ‘getting-ready’ scenes.





Good Day Beverages
drinkgoodday.com︎



services

Activation
Art Direction
Brand Identity
Brand Guidelines
Content Creation
Digital Product 
Packaging

role

Art Direction and Design
Completed at Wondersauce︎

credits

Brand Positioning: Aly Blake, Clara Freeman
Copywriting: Dan Trimarchi
Creative Media Strategy: Chris Gilbert
Designers: Ann Suh, Valentine Delouis
Photography: Will Hughes, Claire Cali︎
Production: Shannon Mulcahy
Type Foundry:  Swiss Typefaces︎

about

We collaborated with the Good Day team to build and launch a premium, functional CBD beverages brand, primarily focusing on Cold brew coffee for launch. Good Day is for health-conscious people who want natural relief from physical and mental stress.





Each Good Day beverages represents an energy profile based on the time of day (morning > midday > night), which also correlates the function of the beverages (boost > balance > unwind).

For launch, we captured scenes that realistically represent a person’s daily routine while using the Good Day product.
Proenza Schouler
proenzaschouler.com︎


services

Art Direction
Brand Guidelines
Digital Product

role

Art Direction and Design
Completed at Wondersauce︎

credits

Art Consultant: Peter Miles
Photography: All Rights Reserved by Proenza Schouler
Product Management: Lily Thalheimer︎

about

Proenza Schouler is an award-winning NYC based womenswear brand by Jack McCollough and Lazaro Hernandez. We worked closely with the team at Proenza Schouler to re-design their e-commerce experience and digital platform. 












Tabula Rasa Magazine
Events and Collaborations



services

Art Direction

credits

Co-founders: Sabrina Banta, Hunter Abrams
Collaboration: Picture Farm Gallery,︎ Red Hook Labs,︎ Top of the Standard,︎ Usagi Gallery,︎ Vandervoort Studio︎
Photography: BFA

about

Tabula Rasa Magazine, established in 2013, is a non-profit organization that gives artists a platform to collaborate and create without commercial restraints, publishing thematic-based books annually. In celebration of each theme, and collaborators involved, we exhibit gallery openings and events throughout the year. 
‘Volume IV: Performance’
Usagi Gallery, Brooklyn and
Top of the Standard, New York 2019
‘Performance’ (Prelude) with Badland.TV
Färgfabriken, Stockholm 2018
‘Volume III: Numb’
Picture Farm Gallery, Brooklyn 2017




‘Volume II: Fixation’
Red Hook Labs, Brooklyn 2015









‘A/PART’
Vandervoort Studio and gasoline.xxx, Brooklyn 2014






Tabula Rasa Magazine
Volume IV: The Performance Issue
tabularasamagazine.com︎


It’s strange to learn you’ve done something you have no recollection of doing. You didn’t blackout from a drinking binge, and you weren’t sleepwalking. You were simply living your life. Or, rather, performing it. Every voluntary move we make—getting out of bed in the morning, going to our jobs, dating, grabbing coffee, going to the restroom—is a performance. It doesn’t always have to be a sold-out audience, but it’s the role of a lifetime.

To some degree, we’re all aware that society looms large over our actions. As the visionaries in this issue show, we modify ourselves based on those imposed standards. In the moment we might tell ourselves these performative adjustments aren’t important, but ultimately they shape us as individuals. Once we become aware that every part of life is a performance, we can take control of our output. But then again, isn’t that a performance?




Edition of 300 copies
Extract cover sponsored by G.F Smith
9 x 11 in | 192 pp
2014—2016︎


hello@esteekim.com
estee@tabularasamagazine.com
esteekim©2019 

Information︎

hello

I’m a multidisciplinary designer living and working in New York City. 

current

Co-founder of Tabula Rasa Magazine︎
ACD at Wondersauce︎

collaboration/consultation/clientele

Act+Acre
Badland.TV, Stockholm
Beth Ditto
Bill Blass
Bullett Magazine
Corpus Naturals
Färgfabriken, Stockholm
gasoline.xxx
Good Day Beverages
Kordal Studio
Louise Borchers
Nick Wooster
Mindbodygreen
Picture Farm Gallery
Power Design, Inc.
Proenza Schouler
Red Hook Labs
Salt & Stone
Tribeca Film Festival
Vandervoort Studio

education

Parsons the New School for Design
Graduated BFA Communcation Design

reads

Office Magazine︎
Commerce Cream︎
Guest of a Guest︎
Fashion Ethic, The Standard Culture︎
Fashion Experiment, The Standard Culture︎
Creator's Connect︎
Tag Tag Tag︎
hello@esteekim.com
estee@tabularasamagazine.com
esteekim©2019