Good Day Beverages︎


Art Direction
Brand Identity
Brand Guidelines
Content Creation
Digital Product 


Art Direction and Design
Completed at Wondersauce︎


Brand Positioning: Aly Blake, Clara Freeman
Copywriting: Dan Trimarchi
Creative Media Strategy: Chris Gilbert
Designers: Ann Suh, Valentine Delouis
Photography: Will Hughes, Claire Cali︎
Production: Shannon Mulcahy
Type Foundry:  Swiss Typefaces︎


We collaborated with the Good Day team to build and launch a premium, functional CBD beverages brand, primarily focusing on Cold brew coffee for launch. Good Day is for health-conscious people who want natural relief from physical and mental stress.

Each Good Day beverages represents an energy profile based on the time of day (morning > midday > night), which also correlates the function of the beverages (boost > balance > unwind).

For launch, we captured scenes that realistically represent a person’s daily routine while using the Good Day product.