Copy: Jordan Somers
Design: Estee Kim
Photography: Devin Altebello, Henrik Hansen, Noah Stone
Product Management: Frankie Attalah
Strategy: Clara Freeman, Chris Gilbert
We collaborated with founder and skincare expert JP Mastey in creation of Corpus Naturals, a new D2C brand that creates completely naturally derived, vegan deodorants. Corpus is made for people who don’t want to sacrifice quality for the sake of going natural.
Corpus creates complex natural fragrances derived from essential oils and isolates. The refined scent notes in the deodorants combine with your body’s natural chemistry to produce a uniquely personal fragrance.
We designed a custom scent scale for one to easily read the ingredient makeup of a Corpus scent. Ranging from 1 to 4, 1 indicates a subtle note while 4 indicates a stronger potency. Natural ingredients come together at varying levels of intensity, and this scale is used as a consistent visual tool.
There are three core colors to the Corpus visual identity. We never use the common modern hues of black, grey, or white. Instead, we use a refreshing spectrum of green; dark green, neutral green, and light green. The heart of our palette is green, thoughtfully represented throughout the packaging design.
We named and helped launch a collection of 5 Corpus scents: Cedar Flora, Nº Green, Santalum, The Botanist, and Third Rose. Supplementing each scent are dreamlike, elusive vignettes created by director Henrik Hansen.︎
The bottle and carton designs contain two language translations initially created for FR and EN speaking countries. A potential distributor can simply rotate the packaging to best fit their audience’s needs.
It is a brand promise to maintainin a thoughtfully considered experience from the ingredients used in the product, to the design choices made.
This is relentlessly followed through in the e-commerce experience. We focus on very few, well-considered details. A user has the ability to pan left or right [horizontal] to preview the available scent families. Simply scrolling down [vertical] provides the ability to explore each scent family in depth.
The Mini Trios are are given the same level of importance as the Regular deodorants in the product carousel.
We provide a delightful, discoverable secondary form of scent family navigation.
For launch, we created a set of evergreen photography that Corpus could use and re-use for social media. Corpus product is presented in everyday ‘getting-ready’ scenes.