E-commerce website and visual identity for an unapologetic and bold plus-size fashion label, Beth Ditto. The brand is built on the enthusiasm of the plus-size community. We used a simple circle shape to represent embracement of all body types. This is shown in the base logotype, with an addition of custom stickers to inject Beth's fun and colourful personality into the brand.
A pre–launch of Beth's clothing line and collaboration with designer Jean Paul Gautier was celebrated through a shoppable splash page, featuring a limited edition Corset Tee.
I wanted to create something all its own, something just for us, made with love and consideration. Made ethically in the USA as a small company with no corporate input. Uncompromising, unapologetic, humane, and timeless. Go-to pieces designed to last.—Beth Ditto