Act+Acre
actandacre.com︎
actandacre.com︎
![](https://freight.cargo.site/t/original/i/d75f19d3aa529293b6215051cab2f75b80d1786967b75ffbb15d488a1ac757ee/04_A-A_WEB.jpg)
Design: Estee Kim
Development: Friend of a Friend︎
Photography: All Rights by Act+Acre, Christine Hahn
Type Foundries: Klim
Development: Friend of a Friend︎
Photography: All Rights by Act+Acre, Christine Hahn
Type Foundries: Klim
Founded by creative director Helen Reavey and her husband Colm, Act+Acre is a new hair wellness company focused on natural, proprietary, and most importantly, effective products. I helped the team launch the ecommerce experience in 2018 with their Cold Processed™ trifecta: Hair Cleanse, Hair Conditioner, and Scalp Detox.
![](https://freight.cargo.site/t/original/i/55012cf50b82fbc02801a74a9b4f161dcfcf9865ec0ed4a22bb2b146ba822a61/01_A-A_WEB.jpg)
Natural scenes and inviting landscapes communicate Act+Acre’s commitment to using natural ingredients. The website invites users to experience the brand ethos with immersive imagery and intentional use of space.
![](https://freight.cargo.site/t/original/i/da4204b7b1345524d3355eea304503f47c949e1579b82a7a1f0999913bccff7f/02_A-A_WEB.jpg)
![](https://freight.cargo.site/t/original/i/b1df18dd5ca244591d99d23b92eb526b4da63bf6d1b0ef143338799694575a8e/A-A.jpg)
The website experience were inspired by the simplicity in the iconic packaging design, created by Grammar.
![](https://freight.cargo.site/t/original/i/525af9a02d191d3ba027d93a9fcc4df51511d8bad98110a350113c10616e7ed5/03_A-A_WEB.jpg)
![](https://freight.cargo.site/t/original/i/799cd4d7d239d07b3b7a7275c31887e0792403cd6287c6b3af9095016ec09efe/05_A-A_WEB.jpg)
Alongside the inviting landscapes, the main focus of the models emphasize a diversity of people and hair textures.
![](https://freight.cargo.site/t/original/i/f1b26a725a1f544c710f736641aff2cfe90b8d5d2a0993c3b2af9ba3846b8f9b/03_A-A_WEB.jpg)